HOW HOUSEBOATS CAN CREATE A NEW REVENUE STREAM FOR HOTELS
As the hospitality industry in the UK and Ireland becomes more competitive, hotels are looking for unique ways to stand out while maximising their property usage.
Houseboats are perfect floating hotel rooms, designed to be functional, comfortable, and luxurious and offer the opportunity for a unique water-based stay and an alternative to the typical hotel room.
Guests are drawn to the idea of staying on water, providing a unique sense of relaxation and wellness. The sound of water lapping against the sides and the stunning views contribute to a very special experience.
Benefits
Excellent Investment Opportunity
Research has shown our houseboats represent an excellent investment opportunity with:
- An average Return On Investment of 31%
- An average break even point of 3.2 years
- An average annual occupancy rate of 70%
Additional Revenue Stream
In addition to providing rooms, our houseboats can also be used for special events, such as weddings, parties, or corporate gatherings which creates additional revenue opportunities for the hotel.
Maximising Unused Water Space
Hotels with limited land space but with access to water, can increase capacity without expanding their physical footprint. Our houseboats only lightly touch a site and can be moored along docks or jetties with minimal infrastructure, providing additional rooms without the need for extensive construction.
Unique Guest Experience
The novelty of staying on a houseboat can attract a wider range of potential guests. This unique experience can become a selling point for the hotel, encouraging repeat visits and positive word-of-mouth referrals.
Flexibility and Customisation
Our cosy C Series houseboats offer the perfect solution for additional hotel rooms, but at Bluefield we also offer flexibility in terms of design and finishes, meaning the houseboats can be customised to exact requirements and specifications. Other ranges (R Series and M Series) mean clients can also choose bigger houseboats with more bedrooms and a more luxurious finish depending on their target customers. A floating luxurious honeymoon suite would be an exciting addition for any hotel!
Eco-Friendly Option
All Bluefield houseboats have been designed with sustainability in mind, using eco-friendly materials and energy-efficient systems where possible. We can also offer renewable energy options, including solar panels and batteries, water filtration and individual foul drainage system, all of which appeal to environmentally conscious guests and contributes to the hotel's green initiatives.
Considerations for Implementation
Before embarking on this journey however, it's essential to address practical considerations such as access, anchoring, and regulatory requirements. Our team is here to guide you through every step, ensuring a seamless integration of houseboats into your hotel's offerings.
In conclusion, using houseboats as additional rooms for hotels with water space on their land is an innovative way to expand capacity while offering a unique guest experience. This approach can help hotels differentiate themselves in a competitive market, create new revenue streams, and promote sustainability. While there are challenges to consider, the potential benefits make this concept an exciting opportunity for hotels looking to stand apart from the competition in the hospitality industry.